The dramatic shape emulates energy, partnership
and a catalyst for growth. ‘Generate’ is an identity
for a programme targeting SMEs to engage
with Imperial’s facilities and knowledge that sits
comfortably in the Imperial brand but challenges
the aesthetic and engages SMEs to join the
programme and sign up to workshops. A series of
workshops were taking place, for which signage
and materials were produced, as well as online
advertising and animated promotion.
Branding
Digital design
Mail chimp/email templates
Print
Animation
Digital design
Mail chimp/email templates
Animation
