The dramatic shape emulates energy, partnership and a catalyst for growth. ‘Generate’ is an identity for a programme targeting SMEs to engage with Imperial’s facilities and knowledge that sits comfortably in the Imperial brand but challenges the aesthetic and engages SMEs to join the programme and sign up to workshops. A series of workshops were taking place, for which signage and materials were produced, as well as online advertising and animated promotion.
Branding
Digital design
Mail chimp/email templates
Print
Animation